NYCPA - The New York State Society of CPAs
The New York State Society of CPAs is one of the largest CPA state societies in the nation with approximately 20,000 members.
My graphic design works were meant to help the NYCPA advocate and resource for certified public accountants by representing and cultivating the profession's core values of integrity, professionalism, and ethics. Some of the social banners and posters were made to promote educational and networking events, career and professional development initiatives.
Event Promotion Poster for LinkedIn
Podcast Update Social Media Banner
Social Media Banner for Women's History Month
Virtual Event Series Promotion Poster for LinkedIn
Social graphic Video example 2
I created a game-like video to promote a webpage, featuring interactive questions to engage viewers and encourage participation. The design was clean and aligned with the website’s branding, with each question presented in a visually appealing and easy-to-follow format.
Custom animations were used to highlight each question and its answers, with playful transitions that kept the tone light and engaging. The video wrapped up with a clear call-to-action, directing viewers to the webpage for further interaction.
Social graphic Video example 1
When receiving a request to create graphic videos for social media, I highlight the essential information from the client, such as 'winter sale,' 'referral promotion,' and 'prize: an iPad.'
Then, I make decisions on the design elements, including the main subject, theme tone, design assets, text font, and animation.
Social graphic Video example 3
For graphic videos for social media, it is important to keep the design relevant to pop culture and current events. Here, I designed a graphic video to recreate a scene of two people sending text messages.
Social graphic Video example 4
On April 8, 2024, a total solar eclipse moved across North America. When almost everyone was talking about this rare phenomenon, I quickly designed this graphic video for a social media post to promote the Society’s Tax Resources page. Thanks to the hype of the solar eclipse topic, the video tracked a lot of viewership.